ReferenceSeptember 8, 2026 · 7 min read

Gift Box Sizes: Complete Chart for Wholesale Buyers

Standard gift box sizes in cm and inches for wholesale orders — inner dimensions for rigid, drawer and jewelry boxes, plus how to measure your product and pick the right box.

Gift boxes are quoted by inner dimensions (the space your product actually sits in), measured as length × width × height in centimetres. For most retail and jewelry items a box between 8×5×3 cm and 25×15×9 cm covers it; anything larger moves into gift-set or hamper territory. Below is the standard size range wholesale buyers use, plus the exact inner sizes we keep in stock.

How gift box sizes are measured

Always confirm whether a supplier quotes inner or outer dimensions. The outer size includes the board thickness and wrap, so it is typically 3–6 mm larger on each axis. For rigid (greyboard) boxes the wall is thicker — roughly 1.5–2.5 mm per side — so the gap between inner and outer is bigger than on folding cartons. Your product fits the inner dimension; the shipping carton is built around the outer dimension.

  • Length (L) × width (W) × height (H), always in that order, measured inside the base.
  • Height is measured on the base for lid-and-base boxes (the lid adds height on top).
  • Drawer/sleeve boxes: the quoted size is the inner tray the product slides into.
  • Add room for your insert, foam or satin lining — do not size to the bare product.

Measure your product, not a competitor’s box

Send your product’s dimensions (or a sample) and we recommend the box. A box that is 5–10 mm larger than the product on each axis gives room for padding and a premium feel; a box that is too tight tears at the corners during packing.

Standard gift box size chart (inner dimensions)

Size tierInner L×W×H (cm)Inner L×W×H (in)Typical use
Mini8 × 5 × 33.1 × 2.0 × 1.2Rings, single earrings, small favours
Small10–12 × 8–10 × 4–54–4.7 × 3.1–4 × 1.6–2Jewelry, cosmetics, candles (tin)
Medium15–16 × 8–10 × 4–65.9–6.3 × 3.1–4 × 1.6–2.4Necklaces, watches, soaps, mugs
Long22 × 9 × 4.58.7 × 3.5 × 1.8Bookmarks, pens, chocolate bars, ties
Large24–25 × 14–15 × 8–99.5–9.8 × 5.5–5.9 × 3.1–3.5Gift sets, tea, bottles, hampers

Typical use guidance; exact fit depends on your insert and padding.

Drawer box sizes we keep in stock

Our kraft drawer (sliding-sleeve) boxes run across seven inner sizes, most available with a clear or frosted PVC window and in kraft, white, black, red or gold card. These are the exact inner dimensions of the trays in production:

Inner size (cm)Inner size (in)Best for
8 × 5 × 33.1 × 2.0 × 1.2Rings, studs, single trinkets
10.6 × 8.6 × 44.2 × 3.4 × 1.6Earrings, pendants, small soaps
12 × 12 × 54.7 × 4.7 × 2.0Square gifts, candles, crafts
15 × 8 × 45.9 × 3.1 × 1.6Long jewelry, pens, slim items
16 × 10 × 5.56.3 × 3.9 × 2.2Watches, bracelets, cosmetics
22 × 9 × 4.58.7 × 3.5 × 1.8Bookmarks, necklaces, chocolate bars
24.5 × 14 × 8.59.6 × 5.5 × 3.3Gift sets, bottles, tea, bundles

Box format vs size

Size and structure are separate choices. The same product can be packed in several formats; the format affects perceived value, price and how much custom tooling is needed:

FormatStructureBest for
Lid and base (two-piece)Separate lid lifts offPremium gifts, cosmetics, the classic ‘unboxing’
Drawer / sliding sleeveTray slides out of a sleeveJewelry, retail display, windowed boxes
Book-style / flip-topOpens like a book on a hingeWatches, jewelry, electronics, branded reveals
Magnetic foldableOne-piece, folds flat, magnetic closeShipping savings, large runs, flat-pack storage
Double-doorTwo front doors open outHigh-end gift sets, ceremony and event awards

How to pick the right size for your product

  1. Measure the product at its widest point, including any cap, lid or hangtag.
  2. Add the insert: foam, satin pillow, blister or shredded fill each take 5–15 mm.
  3. Allow 2–3 mm clearance so the product slides in without forcing the board.
  4. Check the height with the lid on — lid-and-base lids sit over the base, not flush.
  5. For sets, mock the bundle together first; combined height is what determines the box.

Custom sizes

Stock sizes above ship with low MOQ and fast sampling. A fully custom dieline in your own dimensions usually starts around 500 pieces because a new die-cutting form is required — see our MOQ guide for the detail.

Frequently asked questions

Are gift box dimensions inner or outer measurements?

Quoted gift box sizes are normally inner dimensions — the usable space inside the base or tray. Outer dimensions are 3–6 mm larger per axis depending on board thickness, and matter for shipping carton calculation. We are happy to confirm both for any SKU.

What size box do I need for jewelry?

Rings and single earrings fit an 8×5×3 cm mini box; pendants and small earrings suit 10.6×8.6×4 cm; watches and bracelets suit around 16×10×5.5 cm. Add room if you use a satin pillow or foam insert.

Can I order a custom box size not listed here?

Yes. Stock sizes have the lowest MOQ and fastest sampling, but a fully custom dieline in your own dimensions can be produced — typically from around 500 pieces to cover the die-cutting form. Send your product dimensions and we will recommend the closest stock size or a custom quote.

What is the most popular wholesale gift box size?

The 16×10×5.5 cm medium drawer and the 24.5×14×8.5 cm large drawer are the most reordered: the medium covers watches, bracelets and cosmetics, while the large handles gift sets and bottles.

Need these boxes, bags or ribbon?

Send your product dimensions or dieline and get a quote with MOQ and sample lead time within one business day.

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